Sunday was the first day in a month I let myself step away. I gave my family my attention and tried to put my hyper-vigilance to the side. At one point I dozed off for a nap; in my dream my thoughts were pulled back to problem-solving and I felt a jerk at my heart. My adrenaline sky-rocketed and I awoke thinking: What should I be taking care of right now?!
I know so many of you feel the same. This is a collective experience like nothing we’ve ever known before. Frankly, when I’m busy, it’s easy to numb out to the grief and suffering happening right now on our planet. As I slow down, I feel more. I’ve oscillated between grief, fear, contraction, hope, faith, focus, compassion, exhaustion, misery, and defeat.
See, it would be easier for me to keep my guard up and struggle alone. I’ve been laser-focused on how to save our studio before during the 15 years I have devoted to this healing center. Re-launching, diversifying, adapting, and pivoting are all familiar. Moving us to an online platform in 24 hours and creating an entirely new business model has put me in very familiar Small-Business-Survival mode ever since we closed the studio 4 weeks ago.
With that, I want to share with you a difficult truth:
I really don’t know if
Yoga Tree will survive this.
I speak for my entire team when I say that
serving you is what’s getting us all out of bed each morning.
Many of them have offered to take pay cuts.
Even these generous offers are only extending the inevitable at this point.
There may come a day where I’m faced with an excruciating decision: to walk away or to stay on and accept massive debt. I pray it won’t come to this.
When I do my morning gratitudes, one message I keep hearing is:
To that end, I am actively seeking help from the grants, loans, and SBA aids coming out, and it may take weeks if not months before we receive that help.
If we receive it it will only cover a portion of our needs (not our beloved teacher payroll) and some of that will need to be paid back.
So if you are in a position to do so, I want to humbly ask for your support to help us get to the day when we can open our physical doors again.
Here are 3 ways you can help:
Become a Sustaining Member: Monthly memberships stabilize yoga studios by providing ongoing, reliable revenue while offering their students the best value in exchange for their commitment. We have our virtual studio up and running with plenty of daily options to choose from, including fitness challenges, weekly meditations, 3 daily live yoga classes with all your favorite instructors and almost 80 videos to practice from on demand!
Stock up on 10-packs: If you are low on classes, or close to running out, stocking up now would have a very positive impact on the studio! Don’t forget, our VIRTUAL STUDIO is available and our students are LOVING IT (even the former skeptics!)
Contribute to our operating expense relief fund: Paying major bills and managing our payroll to keep the business open are my #1 priority right now. Once those needs are met to keep a roof over our heads, we will use any additional funds to offer financial relief to our teachers whose hours have been severely cut due to the virus. Donate Now.
I want to express my deepest gratitude to every single member of our community. Just when I wonder if what we are now doing is working for you, I get an email or read a note or review on Facebook that lifts my veil of self-doubt. Your messages and support just won’t let me give up!
You remind me daily that Yoga Tree is so much more than a business:
it’s a HOME & our COMMUNITY.
You are all beautiful and strong souls. We are humbled to get to serve you every day. We’re here if you have any questions, concerns… or virtual class requests! Please don’t hesitate to reach out.
I miss you all and I love you all,